Wal-Mart Trims Pitch List

NEW YORK Ten shops have advanced to the visitation round of Wal-Mart’s review of creative, interactive and media duties on its advertising account, sources said. Wal-Mart spends about $570 million annually in major measured media.

The list includes the two creative incumbents: Omnicom Group’s GSD&M in Austin, Texas, and Kansas City, Mo.-based independent Bernstein-Rein. Sources identified eight others as WPP Group’s Ogilvy & Mather and JWT, both in New York; Publicis Groupe’s Publicis and Saatchi & Saatchi, both in New York, and Leo Burnett in Chicago; Interpublic Group’s Draft FCB Group in Chicago and The Martin Agency in Richmond, Va.;