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CHICAGO Independent agency Bernstein-Rein uses animation to turn prescription drugs into everyday objects (and roomy play spaces) in a campaign for Wal-Mart’s pharmacy department.
In work breaking this week, the Bentonville, Ark., retailer targets moms and seniors. The push includes a pair of TV spots, as well as radio, print, outdoor and online executions.
One spot presents CGI-animated pills of different types (gel caps, capsules, etc.) configured as flowers, playground equipment and a glass of lemonade.
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