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DALLAS Wal-Mart has chosen Interpublic Group’s The Martin Agency and Publicis Groupe’s MediaVest for creative and media chores, respectively, on its $570 million ad account after a second review in less than three months, the client has confirmed.
Consultancy Select Resources International in Santa Monica, Calif., oversaw both Wal-Mart reviews.
“We have an unusual opportunity to work with some super talented people to do something really important for Wal-Mart,” said John Adams Jr., CEO of Martin. “We’re going to be talking with them early next week about details and what needs to be done.
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