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NEW YORK Wal-Mart this week will launch a multimedia campaign focused on surprising shoppers with the range and quality of its merchandise.
The campaign, via Omnicom Group’s GSD&M in Austin, Texas, consists of nine 15-second television spots and print, radio and online ads. “Look beyond the basics” is the tagline.
Both the TV and print ads are presented as mini-testimonials, each of which features a shopper who tells the story of a trip to Wal-Mart that leads to a pleasant surprise.
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