Wal-Mart Didn't Invent the 'Do-Over'

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NEW YORK Wal-Mart’s brief and bizarre encounter with DraftFCB as its lead agency is certainly unprecedented in more ways than one. But it’s not the only notable recent short-lived client-agency relationship.

A handful of major accounts over the last decade have been awarded to agencies only to have a client rescind its decision at the 11th hour (or shortly thereafter) for various reasons.

“Some clients get nervous in the first few weeks of working with their new agency,” said one search consultant.



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