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NEW YORK A new holiday campaign for Wal-Mart by the Geppetto Group here stars two elves, Wally and Marty, who test toys in the retailer’s Toyland.
A cinema and TV commercial, animated by the U.K.’s Aardman Animations, explains that before any products can make it to Toyland, they need to pass the tests of the expert elves. “Ah, that new toy smell,” says Marty, as the pair opens the latest toy delivery. They go on to test various toys, including a Dora the Explorer doll and a Power Wheels Ford Mustang.
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