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NEW YORK Wal-Mart has chosen Interpublic Group’s DraftFCB and Aegis Group’s Carat to handle creative and media duties, respectively, on the retailer’s estimated $570 million account following a review.
In addition, DraftFCB has landed interactive duties, which also were in play.
The selections had been expected [Adweek Online, Oct. 25]. Wal-Mart today issued a statement confirming earlier Adweek Online reports.
“We’re excited about the fully integrated approach that DraftFCB and Carat will provide us. They have assembled a dream team that can deliver creatively and seamlessly across all marketing solutions, including advertising, direct mail, interactive, promotions, retail and new and emerging media,” said John Fleming, executive vice president and chief marketing officer at Wal-Mart.
DraftFCB
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