Wading Into Content, One Exec At A Time

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As the lines continue to blur between advertising and entertainment, agencies are increasingly trying to act the role of content producers. But many shops and branded entertainment firms are finding that it takes more than honed pitch skills to get a show on the air or even your foot in the door of a Hollywood studio. It requires someone who knows that world better than your average industry-bred executive.

Last week, Moroch hired ex-Warner Bros.

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