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By Hank Kim
NEW YORK–Warner-Lambert Co. will introduce the international repositioning of its Trident sugar-free chewing gum with a new TV spot from J. Walter Thompson here.
The ad, called ‘Ocean,’ reflects a new health-oriented positioning for the chewing gum, which is marketed by the Morris Plains, N.J.-based company. Previous international advertising campaigns focused on taste with various taglines such as ‘Trident: Taking taste to a whole new world.’
Shot on the Maldive Islands off the coast of India, ‘Ocean’ opens with a woman lounging on an inflatable raft in clear, calm waters.
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