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If the word “Indian” still evokes hackneyed images of feather headdresses and tepees, it’s a perception Wieden + Kennedy is eager to change.
The Portland, Ore., agency has launched a pro bono campaign for the American Indian College Fund that poses the question: “Have you ever seen a real Indian?”
Five color print executions feature various American Indian students and professionals who defy age-old stereotypes.
Included in the work are Rick West, founding director of the Smithsonian National Museum of the American Indian, Dr.
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