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NEW YORK Tim Ellis, Volvo’s global advertising director, will be Volkswagen’s new vp of marketing. He replaces Kerri Martin, who left in January.
Ellis came to Volvo from the agency side in 2003. He had worked at Forsman & Bodenfors in Sweden for nine years as well as at Goodby, Silverstein & Partners, San Francisco.
Ellis is perhaps best known for his 2004 campaign for the S40 in which Volvo spun a story about a small Swedish town in which 32 drivers purchased an S40 in one day.
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