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BOSTON Volkswagen will not name a winner in the review for the media portion of its $500 million North American ad account until at least next week, according to sources.
The automaker had been expected to name either Havas’ Media Planning Group or Grey Global Group’s MediaCom this week at the North American International Auto Show, sources said.
VW senior management in Germany wants to consolidate with MediaCom (which handles VW overseas), but will continue internal discussions about the matter after lobbying from VW of America officials who wish to stay with MPG (the North American media incumbent), sources said.
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