VS&A Predicts That Ad Spending Will Keep Rising Through 2001

Advertising and promotional spending will increase at a projected 6.2 percent compound annual rate over the next five years, reaching an estimated $411 billion by 2001, according to a new communications industry forecast by New York investment banking firm Veronis, Suhler & Associates.
The report tracks and predicts advertiser and consumer spending annually across 12 communications industry categories.
The projected growth is stronger than the 5.1 percent annual rate of the previous five years, the study states.