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The J. Brown Agency in Dallas has named Wayne Luciano vice president of strategic planning and insights. Luciano was previously an independent marketing consultant, working with clients Charles Schwab, Bimbo Bakeries USA and Allegretto Ventures. Prior to that, he co-founded B-New, a company that developed new product concepts. Luciano was also a vice president of marketing and managing director at branding and package design firm Creative Marketing Associates in Houston. His clients included Coca-Cola, Campbell Soup, Del Monte, Texaco/Havoline and Imperial Sugar.
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