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The Marketing Arm has named Bill Glenn vice president of strategic insights and analytics. In this newly created role, Glenn will oversee the Dallas agency’s insights and analytics function, optimizing research, consumer insight, analytical tools and proprietary metrics to validate key sponsorship trends. Prior to joining the Omnicom shop, Glenn served as a consultant to Cingular Wireless’ corporate Atlanta office, where he led the national sports and entertainment sponsorship group. He is currently an adjunct professor of sponsorship marketing at the University of Dallas.
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