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BOSTON Interactive response services provider VoodooVox said it has launched an advertising and promotions network designed to enable companies to more efficiently connect with target audiences.
MTV Networks, Emmis Radio Group, Radio Disney and Sirius Satellite Radio anchor the new Voodoo Promotions Network, delivering promotions for advertisers including a major digital music download service, Hollywood Records, and Showtime.
Through the network, every call answered by the VoodooVox automated service delivers a targeted marketing offer. Additionally, the service offers interactive capabilities such as text messaging, ringtones, music downloads and referrals to advertisers.
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