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BOSTON Vonage has sent out a request for an agency to handle a $2 million marketing communica-
tions campaign that will run in conjunction with national image work from Havas’ Arnold, which won the company’s estimated $75 million ad account last October.
According to the RFP, Vonage is searching for “an organization that can create a concept for and lead the implementation of an integrated marketing campaign that reaches various influencers (both male and female) whom our user base and potential Vonage customers aspire to emulate or view as an authority on lifestyle tools.”
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