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NEW YORK Broadband-telephone service provider Vonage this weekend will break its first television spot since parting ways with Gardner Nelson & Partners in December.
The spot, featuring rocker Jon Bon Jovi, announces Vonage’s partnership with the performer’s Arena Football League team, the Philadelphia Soul, to raise money for Project Rainbow, a transitional housing program for homeless women and their children.
In the commercial, Bon Jovi sits against a backdrop of black-and-white images of homeless women and children who have benefited from Project Rainbow.
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