NEW YORK Broadband telephone service provider Vonage has hired Korey Kay & Partners to create its advertising following its December split with Gardner Nelson & Partners.
A representative of the New York shop said a TV and radio campaign would break in conjunction with the opening of the Major League Baseball season.
GN&P in New York last year created a $15 million national campaign that broke in September and was tagged, "Vonage. The broadband phone company." TV spots portrayed a grassroots movement away from traditional phone service, with people posting signs that read, "Down with high phone bills, switch to Vonage."
In February, the client aired a spot that was produced in-house and featured rocker and Arena Football League team owner Jon Bon Jovi. The ad touted Vonage's partnership with Bon Jovi's Philadelphia Soul to promote Project Rainbow, a transitional housing program for homeless women and their children.
Korey Kay's other clients include Comedy Central and Virgin Atlantic Airlines.
Vonage, based in Edison, N.J., provides phone service via the Internet for a flat monthly fee, a system known as Voice Over Internet Protocol, or VoIP. The company currently services more than 120,000 phone lines.