Volvo, Virgin Galactic Share Super Bowl Ride

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NEW YORK Volvo Cars of North America’s 30-second Super Bowl spot features Richard Branson rocketing into space and offers viewers a chance to win a trip on Virgin Galactic, the U.K. tycoon’s space tourism company.

The ad, by Havas’ Euro RSCG in New York, will air during the third quarter and shows an astronaut taking off into space. As the rocket recedes, we see its “My other vehicle is a Volvo XC90 V8” bumper sticker. A shot of the car climbing a mountain is shown as a voiceover says that the vehicle is powerful.

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