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NEW YORK — Volvo Cars of North America has awarded its full-service direct marketing responsibilities to Euro RSCG Devon Direct, New York, one of the seven Euro RSCG MVBMS Partners companies operating under one P&L.
Euro RSCG Devon Direct will be responsible for Volvo’s relationship marketing program. This will include ongoing communications streams to owners of both new and previously owned vehicles as well as fulfillment, with initial efforts targeted to owners of leased and financed vehicles, a Devon representative said.
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