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NEW YORK Volvo will support its S40 Sedan, which launched in March, and new V50 Wagon with non-traditional marketing efforts this summer, followed by TV and print in the fall, via Havas-owned Euro RSCG in New York.
TV, print and outdoor will tout the Wagon as an active lifestyle carryall, with the tag, “Full of life.” TV will team the Wagon and S40 in ads to run in the top 20 markets. The budget for the push was not revealed.
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