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BOSTON-Vogt/Wein last week launched an international ad campaign touting Samsung’s sponsorship of the Nobel Prizes.
The $20 million campaign, which consists of a TV commercial and a double-page spread, poses the question, “What happens to an idea that wins a Nobel Prize?”
The TV spot revolves around a middle-aged man, appearing in black and white, who seems almost luminous as he moves past various Samsung products shot in color. He is intended to represent the spirit of past Nobel Prize winners.
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