Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON VogtGoldstein said it has created a national public service effort with the Ad Council on behalf of the Big Brothers Big Sisters oraganization.
The television and radio campaign breaking today features first lady Laura Bush and is designed to encourage adults to volunteer as mentors.
“We realized that mentoring has such an interesting dynamic happening,” said Rob Slosberg, partner and creative director at VogtGoldstein, an independent shop in Westport, Conn. “A mentor can become such a positive, gigantic force in a child’s life, not by doing grand things, but by simply sharing small moments.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in