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Sleek packaging and its positioning as the “world’s best-tasting vodka” may have contributed to Grey Goose’s popular ity with the hip martini- and cosmo politan-drinking crowd. But the liquor brand, looking
to further boost its market share, has launched a search for a creative partner to handle TV work.
The brand is imported in the U.S. by the Sidney Frank Importing Co. in New Rochelle, N.Y., which will hear presentations this week from finalists Dailey & Associates, West Hol lywood; Team One, El Segundo; and San Francisco agencies Goodby, Silverstein & Part ners and Wolfe/Doyle, all California, and one undisclosed New York agency, the client said.
Lee Einsidler, SFIC evp, confirmed that the company seeks a shop with experience “with best-in-class brands” to create a 30-second TV spot for Grey Goose Vodka to air on The Golf Channel.
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