VMS Hires Stein Rogan, Euro RSCG Magnet

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NEW YORK Media information provider VMS has tapped Stein Rogan + Partners as its agency following a review.

The New York shop will work on brand positioning, new product development and integrated marketing communications, including print, online and direct advertising. Stein Rogan expects to produce its first work for the New York-based client later this spring.

VMS also has hired Euro RSCG Magnet in New York to handle public relations duties.

Billings details were not available.

The assignments come shortly after VMS acquired Advertising Information Services and Broadcast News Clips, both formerly owned by PR Newswire.

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