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CHICAGO Mountain Valley Spring Company has tapped WPP Group’s VML as lead agency on its account after a review, according to the shop.
The Kansas City, Mo., agency will handle all marketing for the company’s flagship Mountain Valley Spring Water brand, including print and interactive advertising, as well as grass-roots and event marketing.
“Mountain Valley is a great brand with an exciting plan for growth,” said Sean Hogan, VML account director, in a statement. “We relish opportunities to work with companies in this position; they’re always a great creative and strategic challenge.”
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