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ATLANTA Miami-based Hispanic marketing shop Viva Partnership has opened an office in Dallas to provide promotion and event planning for its clients, the agency said.
The office, called Viva Promotions, will serve all of the independent shop’s clients, which include Verizon Wireless, Uniroyal, BJ’s Wholesale Club and GMAC Mortgage, in addition to adding new accounts.
Paul Castillo, a Hispanic marketing veteran with agency and consultancy experience, has joined the company as executive vice president of Viva Promotions and is managing the facility in the Dallas suburb of Flower Mound.
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