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San Diego Agency Celebrates the Freedom of Yamaha Watercraft
LOS ANGELES–VitroRobertson is launching a print and TV campaign for Yamaha Watercraft that emphasizes adventure over attitude.
“We discovered most watercraft users enjoy a certain sense of freedom and adventure while on their watercraft,” said agency partner and co-creative director John Vitro. “It’s not at all about the attitude we often see in watercraft ads.”
The San Diego agency will unveil the print component for the Cypress, Calif.,
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