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Suggesting that a client’s product has an ugly past isn’t the safest approach, but it’s the route VitroRobertson takes in its latest campaign for Asics.
The effort includes eight print ads and the first TV spot from the Irvine, Calif., client in nearly a decade. It is meant to spark interest in the brand and remind Asics loyalists that they’ve made the right purchase, said Gerry Widmer, account group supervisor at the San Diego agency.
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