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SAN FRANCISCO Baskin-Robbins has released an online promotion, to be followed by TV advertising, that touts its new Cake Treats desserts.
Launched Monday by Minneapolis promotions shop Waters Molitor, the online sweepstakes at www.baskinrobbins.com offers a grand prize of a visit from a personal chef, trainer or personal assistant. The first prize is lawn care, car care or house cleaning; Baskin Robbins will also give away more than 1,000 ice cream servings.
The “Piece of Cake” sweepstakes continues through Nov.
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