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Kovel/Fuller has won Vista Eyecare’s optical stores business. Billings are estimated at $9 million.
The Lawrenceville, Ga., company was known as National Vision Associates until it acquired three competitors last year [Adweek, Aug. 2].
Kovel/Fuller, Los Angeles, was the incumbent for New West Eye Works, one of the three companies NVA bought. The NVA incumbent, Atlanta’s Pollack Levitt & Nel Advertising, did not defend.
The shop bested several rivals, including Grey Advertising, Los Angeles, and Atlanta shops 360, Fitzgerald & Co.,
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