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Maybe it was the heat. Maybe it was the humidity. Maybe it was all those half days on Friday. But July’s advertising stunk.Out of more than 60 spots, there was only one campaign we really liked. And maybe three or four other spots that were just OK. We’re talking slim pickings.But even though there isn’t much to say, we promised Adweek 500 words. So here we go.
NIKE BASEBALL
These spots were very very very very good (eight words).

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