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Planning to expand its business throughout and beyond Florida, optical chain VisionLand assigned its $1 million advertising account to Cramer-Krasselt in Orlando, Fla., following a review.
Baldrica Advertising & Marketing in Boca Raton, Fla., had handled the account for the last eight years.
Bob Begley, who formerly owned a Kentucky-based string of drugstores, purchased VisionLand in January. Begley consulted a central Florida TV station, which recommended Orlando-area agencies including Cramer-Krasselt, Anson-Stoner of Winter Park and MTV/Pinnacle of Sanford.
Cramer-Krasselt’s account background in retail, franchising, healthcare and fashion ultimately won over the Melbourne, Fla.-based
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