Viscom International Calls On MediaSolutions

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ATLANTA MediaSolutions will provide media planning and buying for Viscom International’s Best Mexico telephone cards, the agency said.

John Wise, president of the Atlanta-based pre-paid phone card provider, said he chose the Atlanta media agency because it exhibited a deep understanding of the U.S. Hispanic marketing and the changing face of Latino media. There was no review.

MediaSolutions has handled Hispanic and general-market planning and buying for Friedman’s Jewelers for six years.

“We can talk about the difference between Denver and Atlanta and the difference between Telemundo, which is like Fox and skews younger, and Univision, which is more traditional with higher ratings in more markets,” said agency founder and president Pat Sibley.

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