Visa, Disney Team for Sweepstakes | Adweek Visa, Disney Team for Sweepstakes | Adweek
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Visa, Disney Team for Sweepstakes

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Visa USA launched a sweepstakes on Thursday that offers card holders a chance to win a Walt Disney World vacation. The "Unlock the Magic" promotion is the first of several that kick off Visa's alliance with Disney. A TV effort from BBDO, New York, broke Saturday. Radio ads follow on May 19, with print ads launching in June.