VISA

As a rule, ads conform to the doctrine that a picture is worth a thousand words. This one appears to do so in pairing a big photo with a small text. There’s a catch, though: The photo shows us something we’re not supposed to do, and Visa is hoping the ad’s dozen or so words of text can override it. (“There’s a better way to accessorize with Visa. Use it at a Target store.”) This makes for a roundabout sales pitch, which can be summarized as follows: (1) Here’s something you might do.