Virtunet Sets Its Web Sights On College PCs

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ATLANTA-Aydlotte & Cartwright here has been hired as the first agency for Virtunet, an Internet-based information and entertainment service for college students.
The client’s projected three-year budget is $5 million.
A&C’s assignment includes all advertising, marketing and public relations for the Savannah, Ga., cyberspace start-up and its fledgling Web site, The University Network.
Virtunet’s chief marketing officer Steve Smith said other agencies pitching the business were Vawter & Floyd and Robertson & Markowitz, both Savannah. After perusing each agency’s Web site, Smith said A&C was the clear choice.
“Obviously, as a company that is going to have a major presence on the Web, that was important to us,” Smith said.






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