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ATLANTA Barber Martin and The Hodges Partnership have paired for a campaign touting Virginia’s Tax Amnesty program, the agencies said.
The combination advertising and public relations campaign kicked off earlier this week with a flurry of news coverage and will run through the amnesty program’s Nov. 3 deadline.
While a press conference Tuesday generated plenty of unpaid buzz, the goal now, according to THP partner Josh Dare, is to extend the geographic reach of the campaign and to persuade procrastinating taxpayers to remit their checks.
Dare
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