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A merger between Work and Just Partners will be finalized in the next few weeks.
The Richmond, Va., shops,operated by Martin Agency veterans Cabell Harris (Work) and Don Just, will be reorganized as Work Inc.
“This combination is not financially structured; it’s a strategic joining of forces” said Just, formerly chairman of Just Partners. “Cabell has built a premium national creative brand. We’ve focused on brand building and marketing.”
Just will serve as chairman and chief executive officer of the new entity; Harris becomes president and chief creative officer.
Combined, the new agency will number 37 employees and account for about $50 million in billings.
Clients include the Colonial Williamsburg Foundation, Virginia Tourism, Norfolk (Va.)
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