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By Jim Osterman
ATLANTA–Two Virginia agencies have emerged as the finalists for the estimated $5 million-plus Virginia Division of Tourism advertising account.
Incumbent Siddall, Matus & Coughter (SM&C) in Richmond will pitch this week against Barker, Campbell, Farley & Mansfield (BCF&M), Virginia Beach, according to sources.
Officials with the tourism office could not be reached for comment at press time.
The finalists will make presentations to a committee of tourism officials early this week. According to a source close to the process, the original request for proposal contained a positioning question, which will be a primary part of the final pitch.
The field for the account apparently had only four shops submitting a written response to the questionnaire, which was issued in March.
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