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Virginia County Retains Siddall as AOR

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ATLANTA Siddall has been retained as the agency of record for the Fairfax County Economic Development Authority following a review that included more than 25 undisclosed contenders, sources said.

This marks the sixth time that the shop has pitched and won the account since it began working with the FCEDA in 1978. Siddall in Richmond, Va., will team with Qorvis Communications of Washington, D.C., to provide public relations support for the county's business development efforts.

The shop will show how much business opportunity exists in Fairfax County, said agency chairman John Siddall. "We are charged with reinforcing the perception that Fairfax County is where technology best belongs," he added.

Siddall noted that past campaigns focused upon helping FCEDA with business-to-business marketing. The new efforts, powered by Qorvis' StreetBuzz program, are aimed at attracting new business interests to the county, sources said.

Annual billings are undisclosed.