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Agencies vying for Virgin Atlantic Airways’ $12-15 million creative and media account are being asked how to market fun in the grimmest environment the aviation business has ever seen.
The British airline, whose U.S. headquarters are in Norwalk, Conn., is known for its sassy ads, including a 2001 effort by CMG Communications that pokes fun at Queen Elizabeth. The RFP states that “the challenge is to [continue the ad strategy, which portrays Virgin as a savvy, innovative carrier] in an unfavorable social and economic environment.”
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