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Pitches to Start Anew, Sources Say; Time, Control Issues at Fore
LOS ANGELES–Many West Coast agencies that had eagerly anticipated Virgin Entertainment’s review are now singing a different tune.
Virgin, based in Los Angeles, began looking in May for a shop to handle an estimated $25 million branding campaign for its Megastore retail chain and affiliated businesses and Web sites. A selection was originally due last week, but problems have pushed the deadline to the end of this month.
Top California agencies that were invited to pitch but withdrew include Deutsch/LA; Blackboard; Butler, Shine & Stern; Mendelsohn/Zien; WongDoody; and Bulldog Drummond.
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