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Pro Media has placed among the finalists in a review for Vir gin Mobile’s $50 million media buying account follows in creased competition from cell-phone companies targeting the youth market.
In addition to the Natick, Mass.-based independent, making presentations late last week and early this week to the San Francisco-based client are Palisades Media Group in Santa Monica, Calif., and Omnicom’s PHD, San Francisco and New York. A decision is expected this week, sources said.
Pro Media CEO Nancy Ryan is leading her shop’s pitch, and is looking to maintain momentum after adding broadcast buying for Liberty Mutual (see related story below).
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