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Virgin Drinks Co., with ad support from Mullen/LHC, is getting ready to unveil Fusion Water, its new brand of vitamin- and mineral-enhanced bottled water in five flavors.
It begins rollout in several markets this month.
Fusion is to be distributed by Haralambaos Beverage Co. in Southern California, by Seven-Up Bottling Co. in Northern California, and in the Northeast by Atlas Distributing, Farrell Distributing Corp., Lesco Distributing Co., and Snapple Beverages of Boston. Virgin says it also has agreements with distributors for Chicago, Dallas, and Colorado.
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