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Crispin Porter + Bogusky’s other recently introduced Web site, for Burger King, www.coqroq.com, may be sparking more controversy (as a site with that name obviously was meant to do), but we prefer their Gap site, www.watchmechange.com, a gentler kind of titillation. All done with flash animation by Fuel Industries in Toronto, you can choose a character’s gender, eye color, hair length and color, and other distinguishing features to make the character look like you (or your fantasy girl or guy).

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