D'Arcy Masius Benton & Bowles has brought on Vince Viola to head Procter & Gamble's Pampers, Always and Baby Wipes business in North America.
In his new role as senior vice president, group account director, Viola will develop North American strategy that fits within the client's global plans. He also becomes a member of DMB&B New York's 13-member management team.
"P&G is doing a lot of work to position their brands globally," said Viola. "I'm part of a [global] team [that will] develop synergy between creative and strategic development." He oversees an account team of 14 executives. Combined ad spending on Pampers and Always surpassed $100 million in 1997, per Competitive Media Reporting.
Viola reports to managing director Carol Schuster and will work closely with creative director Graham Woodall and strategic planning director David Hackworthy. He will encourage the New York office to take an international outlook on everything from account management to creative development, said Schuster.
Viola comes from Ogilvy & Mather, New York, where he was a senior partner heading Kraft Foods' Maxwell House account since 1996. Prior to Ogilvy, the native of Australia was a group account director on Unilever and Johnson & Johnson at McCann-Erickson, Sydney.
Viola has also worked extensively with planners in Australia, and DMB&B 's commitment to account planning was among the factors that attracted him to the agency, he said.
He replaces Marjorie Porter, who in June joined Foote, Cone & Belding, New York, as senior vice president, group manager on several Nabisco cookie brands.