Viola To DMB&B For P&G

D’Arcy Masius Benton & Bowles has brought on Vince Viola to head Procter & Gamble’s Pampers, Always and Baby Wipes business in North America.
In his new role as senior vice president, group account director, Viola will develop North American strategy that fits within the client’s global plans. He also becomes a member of DMB&B New York’s 13-member management team.
“P&G is doing a lot of work to position their brands globally,” said Viola. “I’m part of a [global] team [that will] develop synergy between creative and strategic development.”