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BOSTON Viewpoint Creative has fashioned a TV and online campaign for Discovery Channel’s 11-part Planet Earth series, which began airing this week.
The teaser campaign uses imagery from the show and a primal soundtrack coupled with the on-screen copy that reads, “You have never felt it … Like this. Planet Earth.”
The Boston-based agency also developed the show’s opening and closing segments, as well as a promotional DVD inserted into consumer publications.
“This is one of those projects where you feel lucky to be involved,” said Michael Middeleer, Viewpoint cd.
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