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NEW YORK Sixty-six percent of interactive TV viewers said they would be “very interested” in interacting with commercials that piqued their interest, according to a recent study by market research firm Harris Interactive.
The study, commissioned by Ensequence, an interactive television company, was conducted online Nov. 29-Dec. 3, 2007 among 2,949 U.S. adults.
“This was one of the things we found quite surprising in the research,” said Michele Bogdan, svp, marketing at Ensequence.
Also surprising, she said, was the fact that nearly 66 percent of respondents indicated that they were using their electric programming guides to either search for shows, schedule movies or access videos on demand.
“Even
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